Solar is the only trade on this list where the customer is doing arithmetic before they call.
Or call (323) 208-0820
A solar buyer is comparing a monthly loan payment against a monthly electricity bill. They are not in pain, nothing is broken, and there is no deadline except a rebate or a rate change. That makes solar unusually resistant to the tactics that work everywhere else in the trades. Urgency does nothing, but a clear, specific answer about payback, financing and what happens when the roof needs replacing does a great deal.
The category also carries baggage. Enough homeowners have been sold badly by door-knockers and lease resellers that skepticism is the default posture, and the businesses winning now are the ones that read as engineers rather than salespeople. Meanwhile the fastest-growing part of most solar accounts is not new systems at all. It is battery storage, and repair work on other people's bad installations, which is a completely different search with a completely different mood.
Interest rises with summer bills and again whenever a utility announces a rate change or a rebate deadline moves. Those policy dates matter more than weather in this category, and they are knowable in advance, which means the budget can be planned around them rather than reacting to them.
is solar worth it, solar payback period, solar panels not producing
Judged against your own job value, not a category average. Bring your numbers to the call and we will do that arithmetic with you.
Services that share a buyer, a pitch and a landing page run as one campaign. Services that do not, do not. That grouping is the only thing that decides your price.
Here is the full set for solar. Most businesses run two or three of these, not all five. Count the ones you sell and that is your plan.
New-system campaigns are built around the questions rather than the product: payback, financing, what happens at roof replacement, what the utility does. Service and repair terms are cheap, high-intent and largely uncontested, and they are the fastest thing to turn on in most solar accounts. Lead-reseller traffic gets negated aggressively.
How we run Google AdsMeta carries the long consideration window that solar needs, and it is where a rebate or rate-change deadline actually creates urgency. Targeting is by homeowner status, home value and roof suitability signals rather than intent, so the creative has to do the qualifying.
How we run Meta AdsUnder-used in this category and therefore cheap. Homeowners burned by door-knockers go to Yelp specifically to check whether a solar company is real, which makes a complete profile with real installation photos disproportionately valuable. Managed at no cost on top of your plan.
How we run Yelp AdsAsked on nearly every solar call.
Because nothing is broken. Every other trade on this site advertises against a problem the homeowner already has; solar advertises against a calculation they have not done yet. That means a longer consideration window, more touches, and a larger share of the budget going to people who will decide months later.
Yes. Battery buyers are motivated by outages and by rate structures, not by payback on generation, and many of them already have panels. Different search terms, different objections, different page. It is also the fastest-growing cluster in most solar accounts.
It is frequently the best line in a solar account. The searches are specific, the intent is immediate, the competition is thin because most installers ignore service, and the customer often turns into a battery or a re-roof job later.
Tight geography, an aggressive negative list, and copy that makes it obvious you are a local installer rather than a form that sells the enquiry four times. Solar has more reseller traffic than any category in the trades, and filtering it is most of the work in the first ninety days.
Bring what you spend and what a lead costs you. We will tell you what we would change first, whether or not you hire us.
