A med spa is a retail business with a medical license, and the advertising has to respect both halves.
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Unlike every trade above, nothing here is urgent and nothing is broken. The buyer is choosing to spend discretionary money on themselves, usually before a specific event or season, and they are comparing your practice against three others on the basis of photographs, reviews, and whether the person holding the needle looks like they know what they are doing. That makes imagery, real practitioner faces and review volume the three highest-leverage assets in the account.
It is also the most heavily restricted category on this list. Platform policy limits what can be shown and claimed about body, skin and weight, and the rules differ between Google and Meta and change without notice. An account run by somebody who is not watching gets disapprovals, then restrictions, then a suspended asset, and the recovery costs more than the campaign. The practical answer is conservative creative, clean claim language, and a human checking policy status rather than discovering it in a monthly report.
Demand builds ahead of wedding season and again before the holidays, with a strong new-year window on body and weight services. Injectables run steadier than anything else and produce the repeat visits the rest of the calendar depends on.
botox near me price, laser hair removal reviews, medical weight loss consultation
Judged against your own job value, not a category average. Bring your numbers to the call and we will do that arithmetic with you.
Services that share a buyer, a pitch and a landing page run as one campaign. Services that do not, do not. That grouping is the only thing that decides your price.
Here is the full set for med spa. Most businesses run two or three of these, not all six. Count the ones you sell and that is your plan.
Each treatment category gets its own campaign and its own page, because a filler shopper and a laser hair removal shopper share nothing except a postcode. Branded and competitor terms matter more here than in the trades. Claim language is reviewed before it runs, not after it is disapproved.
How we run Google AdsThe primary channel for this category, and the one with the most policy risk. Creative is built to stay inside personal-attribute and health policy from the start: practitioner faces, treatment rooms and consented result photography where permitted, rather than the body-focused imagery that gets accounts restricted.
How we run Meta AdsUnder-priced for med spas relative to the intent. Somebody reading Yelp reviews for injectables is choosing a practice that week. Complete profiles with real photos, correct categories and answered messages convert unusually well. Managed at no cost on top of your plan.
How we run Yelp AdsAsked on nearly every med spa call.
Yes, within policy. Both platforms restrict how body, skin and weight treatments can be depicted and described, and Meta restricts targeting on health-related personal attributes. The work is writing claims and building creative that stay inside those rules from the start, rather than appealing disapprovals after the fact.
Injectables, body contouring, laser and skin, and weight management, at minimum. They have different buyers, different price points and different seasons. Sharing a campaign means the highest-volume treatment consumes the budget and the rest never get tested properly.
Everything stops, and recovery takes days to weeks. That is why policy status is something somebody checks on weekday mornings alongside search terms, not something discovered in a monthly report after two weeks of no traffic.
They convert well and they are the most policy-sensitive asset you own. Where they are permitted they need documented patient consent and careful framing. Where they are not, practitioner and facility imagery plus review volume does the same job with none of the account risk.
More than most owners expect. Review-checking behavior is heavy in aesthetics, competition on the platform is lighter than on Google, and the request-a-quote flow suits a consultation booking well. It is included in every plan at no extra cost because we are a Yelp Diamond Partner.
Bring what you spend and what a lead costs you. We will tell you what we would change first, whether or not you hire us.
