Remodeling has the longest sales cycle in the trades and is the one most often measured on the wrong number.
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A kitchen remodel is a household decision that takes months, involves two people who do not agree, and gets compared against three other contractors and a vacation. The lead that arrives today may sign in the spring. Judge that campaign on this month's cost per lead and you will turn off the thing that fills next year's schedule, which is exactly what happens in most inherited remodeling accounts.
The second mistake is treating remodeling as one service. A homeowner searching for a bathroom is not the same person searching for an ADU, and neither is the person who needs a whole-house renovation after buying a fixer. They read different pages, they respond to different photographs, and the jobs are worth wildly different amounts. Clustering them properly is the difference between a campaign that fills the calendar and one that produces a pile of unqualified quote requests.
Enquiries rise in late winter as homeowners plan for spring starts, and again after the holidays. Outdoor work follows the weather. Expect a lag of weeks to months between the lead and the signature, which means the account has to be judged on a rolling window rather than a calendar month.
kitchen remodel cost, adu builder near me, general contractor reviews
Judged against your own job value, not a category average. Bring your numbers to the call and we will do that arithmetic with you.
Services that share a buyer, a pitch and a landing page run as one campaign. Services that do not, do not. That grouping is the only thing that decides your price.
Here is the full set for general contracting. Most businesses run two or three of these, not all six. Count the ones you sell and that is your plan.
Each remodel type gets its own campaign and its own gallery page, because a bathroom shopper who lands on a kitchen page leaves. Cost-and-price searches get their own treatment: they are early, they are cheap, and they are worth capturing with something other than a quote form. The account is judged on a rolling window, not a calendar month.
How we run Google AdsThis is the trade where Meta earns its place. Remodeling is bought with the eyes, the audience is targetable by neighborhood and home value, and an album of real project work outperforms anything a designer can produce. It also carries the long consideration window that search alone cannot.
How we run Meta AdsHomeowners about to spend six figures check reviews obsessively, and an incomplete portfolio on Yelp costs jobs that Google already paid for. We upload the project photos, manage categories and keywords, and handle the quote requests, at no cost on top of your plan.
How we run Yelp AdsAsked on nearly every general contracting call.
Months, not weeks, and the account has to be measured that way. A lead that arrives in February may sign in May. We report on a rolling window and track leads through to signed jobs rather than judging a campaign on the calendar month it happened to land in.
No. They are different buyers with different budgets reading different galleries. Combining them means one landing page tries to sell both, and the cheaper bathroom leads make the combined cost per lead look better than the kitchen campaign actually is.
Sometimes, if they land somewhere useful. That searcher is early, so a quote form converts badly, but a real cost breakdown page captures them and gets you into the consideration set before they have called anybody. It is a different offer, not a different keyword.
As its own cluster, because it is its own business. ADU buyers are researching permits, financing and rental income, not finishes. The page has to answer regulatory questions before it asks for a phone number, and the campaign has a longer window than anything else in the account.
Bring what you spend and what a lead costs you. We will tell you what we would change first, whether or not you hire us.
