Garage door repair is an impulse purchase with a broken spring behind it.
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A garage door fails in one of two ways: it will not open, or it will not close. The first traps a car and a person late for work. The second leaves a house open to the street overnight. Both produce a search within about a minute and a call within about five. There is no consideration phase, no second quote, and very little price sensitivity, which is why the repair side of this trade converts faster than almost anything else you can advertise.
The new-door side behaves nothing like that. It is a look-at-my-house purchase, closer to a front door or a window replacement than to a repair, with samples, colours, panel styles and a spouse. It responds to photographs and to neighborhood targeting, and it converts over weeks. Running the two together lets repair volume flatter a new-door campaign that is quietly not working, or the reverse.
Repair demand is close to flat year-round, which makes the trade unusually easy to budget. Cold snaps break springs. New door sales follow home improvement season and pick up before the holidays.
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Judged against your own job value, not a category average. Bring your numbers to the call and we will do that arithmetic with you.
Services that share a buyer, a pitch and a landing page run as one campaign. Services that do not, do not. That grouping is the only thing that decides your price.
Here is the full set for garage door. Most businesses run two or three of these, not all five. Count the ones you sell and that is your plan.
Repair terms carry the account and they are won on position and answer rate, not copy. New door terms get a separate budget and a page with real photographs. Because the category is full of national lead resellers bidding on the same terms, the negative list and the geographic tightness do more work here than in most trades.
How we run Google AdsNew doors only. A garage door is one of the few home improvements visible from the street, so a before-and-after in a recognizable neighborhood does real work. Repair does not belong on Meta. Nobody has a broken spring on a Tuesday because they saw an ad on Sunday.
How we run Meta AdsHigh-intent, and the request-a-quote flow suits the repair call almost perfectly. Category selection matters more than usual, because garage doors sit next to gates, openers and locksmiths. We handle the profile, the keywords and the categories at no cost on top of your plan.
How we run Yelp AdsAsked on nearly every garage door call.
No. Repair converts in minutes at a small ticket; a new door converts over weeks at a large one. Combined, the repair volume makes a failing new-door campaign look healthy, and the new-door cost per lead makes the repair campaign look expensive. They need separate budgets and separate pages.
Because national lead resellers bid on the same local terms and then sell each lead to several companies at once. You are often competing against businesses that are not in your city. Tight geographic targeting, an aggressive negative list and a page that reads as local are what separate you from them.
Usually yes, once volume justifies it. An opener search sits between the two other clusters: more considered than a broken spring, less considered than a new door. It has its own brands and price points, which deserve their own ad copy.
Less than any other trade on this site. Doors fail at roughly the same rate all year, which makes garage door accounts unusually predictable to budget and unusually good candidates for steady month-over-month improvement rather than seasonal firefighting.
Bring what you spend and what a lead costs you. We will tell you what we would change first, whether or not you hire us.
