Electrical is a small-ticket trade with three large-ticket campaigns hiding inside it.
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Most electrical searches are small. An outlet died, a breaker keeps tripping, a fan needs hanging. Those calls fill the day and pay the crew, and they convert quickly. But the money in a modern electrical account sits in three specific clusters that behave completely differently: panel upgrades, EV chargers, and whole-home generators or battery backup. Each is a planned purchase, each has its own search language, and each is worth many times a service call.
The mistake is letting service-call volume swamp the reporting. A campaign that mixes everything shows a low cost per lead and a healthy call count while quietly failing to win a single panel upgrade, because the budget is being consumed by cheaper clicks with better click-through rates. Splitting them out costs nothing and immediately shows which parts of the business the advertising is actually feeding.
Service calls are steady year-round with a summer bump as load rises. Generator and battery interest spikes hard after any publicised outage or shutoff event, and that window is short. EV charger demand tracks vehicle deliveries and rebate program announcements.
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Judged against your own job value, not a category average. Bring your numbers to the call and we will do that arithmetic with you.
Services that share a buyer, a pitch and a landing page run as one campaign. Services that do not, do not. That grouping is the only thing that decides your price.
Here is the full set for electrical. Most businesses run two or three of these, not all six. Count the ones you sell and that is your plan.
Service calls run tight and local. Panel upgrades, EV chargers and generators each get their own campaign and their own page, because each has a distinct set of questions -- amperage, permits, rebates, vehicle compatibility -- that a general electrician page cannot answer. Outage-driven generator spikes get budget headroom that is allowed to move fast.
How we run Google AdsBest used for the planned clusters. EV charger and battery backup buyers are identifiable and are deciding over weeks, and a rebate deadline gives Meta the one thing it usually lacks in the trades: a reason to act now.
How we run Meta AdsStrong for service calls, where homeowners want somebody vetted and nearby for a job that involves letting a stranger touch their wiring. We manage the profile, categories and keyword bids at no cost on top of your plan.
How we run Yelp AdsAsked on nearly every electrical call.
Because the buyer arrives with a car, not a fault. They are asking about amperage, permits, load calculations and rebates, often about a specific vehicle. That is a landing page and an ad set of its own. Inside a general electrical campaign it never gets the budget or the copy it needs.
With a campaign that is built and waiting rather than one built in response. Interest spikes within hours of a publicised outage and fades within days, so the ads, the page and the budget headroom have to already exist. Building it after the spike means missing it.
Yes, if they are measured on their own. They fill the schedule, they convert fast, and they seed panel and rewiring work later. They just cannot share a report with a panel upgrade, because their volume will hide whether the expensive work is being won.
Permit and inspection detail, financing, and a realistic timeline. A homeowner facing a service upgrade is worried about cost, disruption and whether the utility has to be involved. A page that answers those three things before asking for a phone number converts substantially better than a general contact form.
Bring what you spend and what a lead costs you. We will tell you what we would change first, whether or not you hire us.
