Most agency process pages describe meetings. This one describes what changes in your account, on which day, and why it makes the next month cheaper than the last.
Not a rules engine, not a monthly check-in. A person who knows your trade opens the account, reads yesterday’s search terms, and cuts the ones that wasted your money.
The reason this is worth paying for is compounding. A negative keyword list built over a year is worth more than any single clever decision, and it is exactly the work that disappears the moment nobody is doing it daily.
Every weekday
Every week
Every month
Every quarter
The order matters more than the speed. Restructuring before the tracking is right means measuring the new account with the old instruments, and testing landing pages before the search terms are clean means testing against traffic that was never going to convert.
| Window | What we do | What you can see |
|---|---|---|
| Week 1 | Access, audit, and a written list of what is wrong with what you are running now. Accounts opened in your name where they do not exist. | The audit itself, whether or not you continue. |
| Weeks 1–2 | Campaign structure built around your service clusters. Landing pages written and built. Call tracking and conversion tracking installed and verified. | The pages before they go live. Nothing launches that you have not read. |
| Weeks 2–4 | Launch, then daily search term review from day one. Early spend is deliberately used to find out what your market actually searches. | Live spend, leads and recordings in the portal, updated daily. |
| Days 30–60 | The negative list starts to bite. First landing page test. Budget begins moving between channels on evidence rather than assumption. | Cost per lead by channel, and the first month-over-month comparison. |
| Days 60–90 | Enough of your own history to make decisions from your data instead of the trade in general. Structure revisited where the first version was wrong. | A quarterly review against jobs closed, not clicks bought. |
Cost per lead typically improves within 60 to 90 days, measured across our own accounts.
You get one person who knows your trade and who you can reach. They open your account in the morning, they make the cuts, and they are the one on the monthly walkthrough. When something breaks you are not explaining your business to somebody new.
This is the part of the fee that scales with nothing except attention, and it is the reason a $400 a month provider cannot offer it. At that price nobody can afford to look at your account for twenty minutes a day.
What that price actually buys instead14 days from signature in most cases. The gate is usually access: getting into existing accounts, Google Business Profile and Yelp takes longer than building anything.
Access to your existing ad accounts, your Google Business Profile and your Yelp listing, a list of the services you want the phone to ring for, your service area, and photographs of real jobs. The photographs are the one thing we cannot produce ourselves and the one that moves Meta most.
The account is worked on every weekday and the portal updates daily, so you never have to ask what happened. On top of that there is a monthly walkthrough of what changed and what it did, and a quarterly reset against what actually closed rather than what generated a click.
Restructure, then negatives, then landing pages, then tracking, in that order. The first month is mostly subtraction and measurement. The second is testing. By the third there is enough of your own account history to make decisions from your data rather than from the trade in general.
A named person who knows your trade, not a rotating pool and not a rules engine. You will know who they are and you can reach them. That is most of what the fee pays for, and it is the part a $400 a month provider structurally cannot offer.
Bring your numbers if you have them: what you spend, what a lead costs you, what a closed job is worth. We will tell you what we would change, whether or not you hire us.
